MILESTONES

1988 - COMPANY REGISTRATION: Company is registered in December 1988

1988 - 1993 - Acts as creative consultant to multinational ad agencies Ted Bates, Lintas, J Walter Thompson, DY&R and PB&F.

1993 - FIRST DIRECT CLIENT; Wins first direct-client account in October 1993 - LUX Appliances, direct selling arm of Electrolux.


1994 - 1996 - FIRST INTERNATIONAL CLIENTS – Magicmakers becomes a creative consultant to clients in Rotterdam and HoChiMinh City, communicating through email and a dedicated client-agency server (believed to be the first in the industry).


1995 - Gains direct agency accreditation with Malaysian mainstream media including TV stations RTM and TV3; Time Highway Radio and national dailies NST Group, The Sun Publications, Nanyang Siang Pau and Sin Chew Jit Poh.


1996 - JOINS MALAYSIAN 4As: As a fully accredited ad agency with Malaysian print and electronic media owners, Magicmakers was granted entry as a member of the Association of Accredited Advertising Agents Malaysia.


1996 - 1998 - FIRST GLOBAL CAMPAIGN: produces worldwide campaigns for LUX Appliances for use in over 60 countries.


1998 - BECOMES AN ORDINARY MEMBER OF 4A's: Is elected into the Ordinary Members circle of the 4As with full voting rights.


2000 - FIRST INTERNATIONAL BRAND : is awarded the Apple Computers portfolio in Malaysia in 2000.


2001 - OWN OFFICE: Moves into its own 2,500 sq. ft office in Kelana Square, PJ, in 2001. Complete with broadband infrastructure, equipped with latest software and hardware in print and video editing suites.


2002 - WINS FIRST GOVERNMENT OPEN TENDER FOR PRODUCTION: Is awarded FAMA TV Production tender in 2002.


2003 - WINS FIRST GOVERNMENT OPEN TENDER FOR TV MEDIA CAMPAIGN: Is awarded the Ministry of Health Malaysia’s “Healthy For Life” TV media campaign in 2003


2004 - WINS FIRST GOVERNMENT OPEN TENDER FOR TV AND RADIO CAMPAIGNS: Is awarded the Ministry Of Health’s “Healthy For Life” TV and Radio campaign (production and media) in 2004.


2005 - WINS FIRST CREATIVE AWARD FOR WORK DONE ON A GOVERNMENT PROJECT : Wins an award of merit at the AIR Awards for Ministry of Health Malaysia’s 60 second radio commercial in 2005.

2006 - AWARDED SARAWAK CONVENTION BUREAU ACCOUNT FOR WORLDWIDE: Agency invested time to participate in brand strategy development in Sarawak leading to being appointed creative and media agency.

2007 - RETAINS SARAWAK CONVENTION BUREAU ACCOUNT FOR WORLDWIDE FOR 2007-2008: The Sarawak Convention Bureau (SCB) again invites Magicmakers to its annual strategic branstorm in July '07 and post-presentation of new creatives, confirms agency appointment for second year.

2008 - "RECHARGE IN A NEW WORLD", A 4-MINUTE M.I.C.E. COMMERCIAL FOR SARAWAK CONVENTION BUREAU WINS 3 INTERNATIONAL AWARDS IN TOURISM & TRAVEL i. PATA Gold Award ii. Gold Camera Statuette in Tourism & Travel Category at USA FILM & VIDEO FESTIVAL, LOS ANGELES iii. DIAMOND AWARD (Best of All Categories) at Das Goldene Stadttor (the Golden City Gate Film Competition) at ITB BERLIN. Scripted and Produced by Peter Lo of Magimakers, Directed by Yoki Chin of Fikmpoint, Co-Directed by Leong Euho of Filmpoint.





BRANDS HANDLED OVER THE PAST FIVE YEARS:



AFFINBANK BERHAD (2006)

APPLE COMPUTERS (Apple Pacific Asia)

FAMA (Federal Agricultural Authority of Malaysia)

INFORMATICS Education Group (Informatics Perkasa Sdn Bhd) (2007)

MINISTRY OF HEALTH MALAYSIA (since 2002)

MIDDLESEX UNIVERSITY, London (Midddlesex University (SEA)

NORTHUMBRIA UNIVERSITY IN THE UK (Northumbria University Asia Pacific)

PAVILION MEGAMALL KUALA LUMPUR (2008)

PARKSON GRAND (PARKSON STORES (2001-2004)

HIMALAYA Herbal Healthcare (Embun Elit (M) Sdn Bhd)

HOYA (HOYA Lenses Malaysia)

SARAWAK CONVENTION BUREAU (2006)

SLUMBERLAND MATTRESSES (2008)

VONO MATTRESSES (Since 2000)




For complete profile of Magicmakers, please go to:

http://www.blogger.com/profile/22622376

SERVICES

MARKET SURVEYS:
Quantitative (researching by numbers, brand equity, analysis) and Qualitative (consumer attitudes, brand experience, brand perception, analysis)

STRATEGIC PLANNING:
Brand and market analysis. Key market and competitive learnings. Business Direction / Brand strategy (positionings, personalities, icons, associations). Tactical directions.

CREATIVE DEVELOPMENT:
Preparation and the creative process. Creative conceptual development.

CREATIVE EXECUTION:
Art Direction. Copywriting. Design and layout. Storyboarding. Scripting. Finished Artwork. Visuals and mockups. Demo jingles. Animatics / Ripomatics. Talent search. Photo retouching.

PRODUCTION:
Illustration. Photography. Talent (audio and video). Printing (Offset litho, silkscreen, inkjet, etc). 3-D animation. 2-D animation. Special effects. Sound recording, editing and mixing. All aspects of Film and Video production.

SCOPE OF WORK

ABOVE-THE-LINE:
TV commercials (scripting, storyboarding, pre and post production)
Radio Commercial (scripting, pre and post production)
Press (newspaper) and Print Advertisements (creative, production and engraving)
Retail ads (with broadband infrastructure for fast turnaround time)
Informercials (scripting, submission for approvals, pre and post production)

BELOW-THE-LINE
Point Of Sale material
Posters
Banners
Buntings
Back drops
Gondolla ends
Hanging Mobile
Product / Service leaflets
Newsletters
Catalogues
Annual Reports
Financial reports
Booklets
Lightbox
Signages
Livery design
Corporate ID design (inclusive of stationery design)
T-Shirts and other premiums
Corporate Office Interior design and decor


RADIO, TV COMMERCIALS (FILM & VIDEO)
Conceptualization
Scripting
Music / Sound Effects / Signature tune score
Talent Casting and Management
Shooting, editing, animation
Translation (vernaculars)
Media Planning and buying


DOCUMENTARY FILMLETS/TRAILERS AND INFORMERCIALS (VIDEO)
Conceptualization
Scripting
Music / Signature tune score
Talent Casting and Management
Shooting, editing, animation
Translation (vernaculars)
TV programme sponsorship packages
Media Planning & Buying


WEB-BASED:
Website design, setting up, hosting and updating
Website with e-commerce infrastructure
e-promotions, e-newsletter, tracking and management
Database development
Blog – setting up, tracking and management
Blog sponsorships – sourcing, advertising and management


EVENTS & PR:
Events Paraphernalia: Creative design, visuals, layout and mockup
Pre and Post Event: Planning and Staging
MC and celebrity contacts, negotiations and management
Press invitation, management
Permits: submission and follow-up
Venue sourcing and rental
Food and Beverage
Interviews
Photography (snaps)
Write-ups / editing of writeups
Preparation: documentation and copies
Submission to the press (soft and hard copies)
Pre and Post event Press and Public Relations

TRADEMARKS AND COPYRIGHT:
Paperwork: preparation, filing / submission
Follow-up and documentation
Publicity (of ownership)


For a complete profile of Magicmakers, advertising agency, please go to:

http://www.blogger.com/profile/22622376